Privacy Policy

Last updated: March 2025

Introduction

Balderas Concrete ("Company," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at balderasconcrete.com or use our concrete and construction services.

Please read this policy carefully. By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not access our website or use our services.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide when you:

• Fill out our contact or estimate request form
• Request a quote for concrete or construction services
• Call or email us about a project
• Enter into a service contract with us
• Communicate with our team

This information may include:

• Full name
• Email address
• Phone number
• Property or project address
• Project details, specifications, and requirements
• Billing and payment information (for contracted services)

Automatically Collected Information

When you visit our website, certain information is collected automatically through cookies and similar technologies:

• IP address and approximate geographic location
• Browser type, version, and language settings
• Device type and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or search terms
• Date and time of your visit

Analytics and Tracking Technologies

Google Analytics 4

We use Google Analytics 4 (GA4) to analyze website traffic and understand how visitors interact with our site. GA4 collects data including:

• Page views and user engagement metrics
• Session duration and bounce rates
• Traffic sources and referral data
• Device and browser information
• Approximate geographic location (city/region level)

Google Analytics uses cookies to collect this information. The data is processed by Google and is subject to Google's Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Vercel Analytics

Our website is hosted on Vercel, and we use Vercel Analytics to monitor website performance and user experience. Vercel Analytics collects anonymized data about page load times, web vitals, and general usage patterns. This data helps us improve website speed and reliability. Vercel Analytics is privacy-focused and does not use cookies for tracking.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide project estimates
• Communicate with you about your concrete or construction project
• Schedule site visits and coordinate service delivery
• Process contracts, invoices, and payments
• Send project updates and completion notifications
• Improve our website, services, and customer experience
• Analyze website traffic and usage patterns
• Comply with legal obligations and enforce our terms
• Protect against fraud and unauthorized transactions

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third parties who assist in operating our business (e.g., email services, payment processors, analytics providers)
• Subcontractors: When necessary to complete your project, we may share relevant project details with licensed subcontractors
• Legal Requirements: To comply with applicable laws, regulations, legal processes, or government requests
• Protection of Rights: To protect our rights, privacy, safety, property, or that of our customers and the public
• Business Transfers: In connection with a merger, acquisition, or sale of business assets

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. Types of cookies we use:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Performance Cookies: Monitor website performance and speed

You can control cookies through your browser settings. Note that disabling cookies may affect certain website features. Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block all cookies from specific sites
• Delete all cookies when you close your browser

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:

• Contact inquiries: Retained for up to 3 years after last communication
• Project records: Retained for 7 years after project completion (as required for warranty and legal purposes)
• Financial records: Retained as required by tax and accounting regulations
• Analytics data: Retained according to Google and Vercel retention policies

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure hosting infrastructure (Vercel)
• Limited access to personal information on a need-to-know basis
• Regular security assessments

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Privacy Rights

General Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications
• Withdraw consent where processing is based on consent
• Lodge a complaint with a supervisory authority

Texas Privacy Rights

If you are a Texas resident, the Texas Data Privacy and Security Act (TDPSA) provides you with specific rights regarding your personal data, including the right to:

• Confirm whether we are processing your personal data
• Access your personal data
• Correct inaccuracies in your personal data
• Delete your personal data
• Obtain a copy of your personal data in a portable format
• Opt out of targeted advertising and sale of personal data

We do not sell personal data or use it for targeted advertising. To exercise your rights, contact us using the information below.

California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights:

• Right to Know: You can request information about the categories and specific pieces of personal information we have collected
• Right to Delete: You can request deletion of your personal information, subject to certain exceptions
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

We do not sell personal information as defined under the CCPA. To submit a request, contact us using the information provided below.

Third-Party Links

Our website may contain links to third-party websites, such as Google Maps for directions or social media platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 18, please contact us immediately, and we will take steps to delete such information.

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to DNT signals. However, you can opt out of Google Analytics tracking as described above.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on this page with a new "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about our data practices, please contact us:

We will respond to your request within 30 days or as required by applicable law.